The current work aims to examine the affect of number-space synesthesia on the automaticity of numerical processing. We used the size congruity task as we found it to be most suitable for studying unintentional processing (Tzelgov and Ganor-Stern, 2004). To be specific, we employed a numerical Stroop task, similar to the one used by GW-572016 datasheet Henik and Tzelgov (1982). In order to extract the synesthetic effects, the design was adjusted in a way that the orientation and location of the presented numbers were manipulated, creating number-line compatible and incompatible conditions. This number-line compatibility was determined with respect to the synesthetes’ number forms.

We had two groups of synesthetes; one composed of synesthetes who represent the numbers 1–9 horizontally from left to right and another group that

included synesthetes who represent the same numbers vertically from bottom to top. Table 1 depicts the experimental design in which we controlled http://www.selleckchem.com/products/PD-0332991.html the type of comparison (numerical vs physical), physical-numerical congruency (congruent, neutral and incongruent) and the number-line compatibility (compatible, incompatible) 1 for each presentation (horizontal and vertical) separately. In light of our previous studies (Cohen Kadosh and Henik, 2006 and Gertner et al., 2009), we presumed that number-space synesthetes would perform poorly when the number display would not match their number-space associations. Specifically, we anticipated that the SiCE would be affected in the number-line incompatible condition but not in the compatible one.

Such a finding in the physical comparison block (i.e., numerical value is irrelevant) would suggest that synesthetes are incapable of automatically processing numerical magnitudes when they are presented incompatibly with their conscious mental representations. With regard to the controls, we thought it would be interesting to examine how non-synesthetes perform on conditions in which numbers are aligned vertically. Although there is evidence for the existence of a vertical mental number line (e.g., Ito and Hatta, 2004 and Schwarz and Keus, 2004), previous experiments suggested that the vertical mode of representation is not the preferable one (Cohen Kadosh et al., 2007a, Cohen Kadosh et al., 2007b and Gertner Montelukast Sodium et al., 2009). Seven number-space synesthetes and a group of 14 non-synesthete controls participated in the study in exchange for a small monetary amount or partial fulfillment of a course requirement. Screening for synesthesia was carried out using a short questionnaire, followed by an open interview. In addition, each synesthete performed a mapping pre-task in which they were required to manually indicate the location of the numbers 1 through 9 on a black computer display.2 All synesthetes were right-handed females with a mean age of 24.1 (SD = 3.4) years.